Sony is now the official imaging products provider for Gannett's 250 national and local outlets, including USA Today.
It was only a few months ago that I read that PA, the UK’s largest news agency, had switched to Sony cameras. And, then in 2020 the Associated Press partners with Sony to exclusively provide its visual journalists with Sony camera gear.
Reading the linked articles below I see two big reasons that these large organizations with the budget to do their research chose Sony: product innovation and video capabilities. Sony definitely can innovate, and some of their new cameras definitely push the limits of what is possible. Take for example the Sony Xperia PRO-I Camera Phone. Their innovation also extends to video and cinema cameras. Given the reality of the times we live in, the importance of video is substantial. All these news agencies also spoke to the great support they get from Sony.
The UK’s Largest News Agency Just Switched to Sony Cameras
https://petapixel.com/2021/08/20/the-uks-largest-news-agency-just-switched-to-sony-cameras/
The Associated Press partners with Sony to exclusively provide its visual journalists with Sony camera gear.